Logos, branding, "Mindful and..."

I was once cold-called by a clothing company at the Mindful Boston office. They wanted mindfulness as a part of their brand. I looked at their website. On their About-Us page, they had put a little (tm) trademark logo after the word ‘authentic.’

If a person, or company, has to say “we are authentic (tm),” I don’t believe them.

Do you?

Merch update:

I’m making at least mugs for this year. Should I make tee shirts? Should I make calendars? Let me know in the comments.

Deeper conversations…

There’s a lot more to be said about trust and media. In the paid membership labwork sessions, we’ll be having a more nuanced conversation about applied mindfulness in the face of manipulative speech. Upgrade your membership if you’d like to join us.